Restaurant Apocalypse: Second Edition
We are re-releasing our book for free.
We’ve got to stop meeting like this.
It’s been almost exactly four years since I finished the manuscript for the first edition of Restaurant Apocalypse: A Travel Guide. This was a book born from research done in collaboration with the University of San Francisco’s School of Management and the incredible creativity our industry exhibited during the first year of COVID. It is both a guide on how to solve a problem and implement change in your organization as well as a glimpse into the operational adaptations that worked for our industry in 2020 and 2021. The takeaways, however, are timeless.
Starting today, we are re-releasing Restaurant Apocalypse to our audience for free.
Our political and economic environment in the US has become volatile and unpredictable. In the book Great By Choice, author and researcher Jim Collins identifies that one of the key differentiators of great leaders and great organizations versus those that are average (or even below average) is getting a “return on luck.” He defines this as both a return on good luck and a return on bad luck. So, let’s decide to be great together and not let a good crisis go to waste. After all, a crisis is no time to panic.
At How My Restaurant Works, we are responding by gathering people at really big tables and learning from one another. Hit subscribe to pull up a chair.
Sincerely,
MCB